What Are Your Most Repurchased Makeup Products? I Wanna Know
- Mia Anderson
- Sep 12
- 3 min read
When you see something enough to buy it with your own money again and again you know it’s not just hype. These are the products I stock up on even when I get a lot of PR, because they prove themselves over time. Here are my most repurchased beauty treasures + tips so you know when a product is really worth going back for.
My Ride-or-Die Beauty Products
Here are my top repurchases and why I keep buying:
Huda Beauty #Perfect Serum
Why I Keep Buying It
Tenth bottle in. I have a backup ready. It fades dark spots & acne scars. My skin can’t live without it.
Power 28 Concealer (shade Downtown LA)
Why I Keep Buying It
Creamy yet lightweight. No creasing or dryness under eyes. Fourth time buying it because it performs.
Hourglass Skin Tint (shade Seven)
Why I Keep Buying It
Long-lasting, lightweight, and good enough coverage to wear daily or even to a wedding without feeling heavy
Saie Glowy Super Gel
Why I Keep Buying It
I flip back to this every time I feel makeup isn’t doing it for me. I’ve tried multiple colors.
Rhode Glazing Milk
Why I Keep Buying It
My third bottle. Preps my skin, gives that blurred glow.
Underglow Blurring Primer
Why I Keep Buying It
For events or photos, this is the secret. Third bottle and counting. Makes everything look smooth.
Charlotte Tilbury Airbrush Powder (shade Two)
Why I Keep Buying It
Gorgeous, finely milled. Blurs lines like magic. Been using it for years.
L’Oréal Lip Gloss (shade Milky Nude)
Why I Keep Buying It
Always juicy, plumping, and comfortable. Loved it so much, I bought other shades too.
Why These Products Deserve a Spot in Your Routine
Looking at what I keep repurchasing, some patterns show up. Here are what truly excellent products tend to share:
Performance that matches the promise. They do what they say—conceal well, blur texture, fade discoloration, etc.
Comfortable wear. Feels good on the skin; doesn’t crease, flake, or clog.
Multi-use or visible impact. Things that change how skin looks (glow, texture, even tone) or how makeup wears throughout the day.
Luxury in small doses. Even high-end products make sense if one bottle lasts a long time and truly works.
Tips & Hacks for Choosing What to Repurchase
Here are some ways to decide if something is worth buying again—and how to stretch your beauties even further.
Test over time
Use a product through its full lifecycle—winter/summer, sweaty days vs dry days. If it holds up, it’s HG (Holy Grail) status.
Always look for a backup
When inventory drops or you know you’ll travel, keeping a backup or at least knowing where to buy it ensures you don’t run out—especially with favorites.
Shade & climate matter
Skin tone, skin type, and climate/season can change how a product works (concealer creases more in dry skin, gloss might feel sticky in heat). These are real.
Compare price-per-use
Is that “luxury” face tint working enough that you use it daily? Then it may even be cheaper than lots of drugstore items you barely use but keep buying.
Mix it in your routine
Don’t let repurchases become stale—rotate color options, mix with your current base products, or try using a new shade/texture so your look stays fresh.
Final Thoughts
Seeing a product on your shelf for the third, fourth, tenth time isn’t just loyalty—it’s proof. When you repurchase something with your own money, you’re signaling that it’s reliable and special.
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